Email marketing continues to be an effective way for businesses to target prospective and current customers. A quality email marketing campaign has a number of advantages…
* Client retention: Maintain your current client contacts. Retaining is often more fruitful than acquisition.
* Credibility: Unless it’s a “spammy” email, e-newsletters are more credible then typical ads. Not to mention, your client base has asked for new information on your products, services and educational or entertaining information, so you might as well give it to them.
* Turn prospects into buyers: stay in the minds of potential buyers.
New technologies in the email marketing field allow companies to access additional deployment data. Find out which specific email addresses open your email and what they do after looking at it. Cross reference these email addresses with a social media database and you’ll start to develop profiles of your most active recipients.
Ready to kick that newsletter up a notch? Look at insights from your deployments, analytics and database, and segment your lists. Create e-newsletter testing opportunities or develop different content for different list segments. Create landing pages for your website specific to your e-newsletter… all the things that will increase the effectiveness of your e-newsletter.
E-Newsletter Creative Services
We offer full e-newsletter creative services or we can deploy an existing design that the client has already created.
Please note -Strong Coffee only deploys to clean email lists obtained by the company employing our services. If they didn’t opt into the list, we don’t use it.