October 15, 2012
I was recently asked to write an article for a local newspaper on small hotels and search engine optimization. Although this is a local hotel...
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December 13, 2011
1) Sticking to Broad Terms – This has got to be the most common mistake. Don’t get lazy… get precise. Narrow down keywords to...
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May 23, 2011
Apart from simply bidding less per click, there are plenty of great ways to reduce your CPC, but increase your positioning, relevancy and effectiveness...
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May 16, 2011
Google’s Keyword tool is not just for advertisers. There are many ways to use it to help start-up businesses, building websites, blog content and...
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May 9, 2011
1) Countries & Linguistics Depending on the country your advertising in you should consider using alterative keywords. Take for example the keyword “cell phone”-...
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